Why More Leads Won’t Solve Your Problem

Let’s get real—if more leads were the answer, your pipeline would be overflowing by now. But it’s not, is it?

I remember working with an agent who was convinced that lead generation was the only thing holding her back. She spent months running ads, hiring assistants, and chasing down every lead she could find. But no matter how many new contacts she added to her database, her closing numbers stayed the same.

It wasn’t until she shifted her approach—focusing on conversations instead of chasing more leads—that everything changed. Suddenly, her pipeline wasn’t just full of names; it was full of real opportunities.

Here’s the truth: Chasing lead after lead is exhausting. You’re reaching out, sending messages, following up… but it feels like nothing is sticking.

The real problem? It’s not the number of leads—it’s the conversation you’re having.

If you’re not positioning yourself as a trusted advisor, no amount of leads will fix that.

The clients who are ready to work with you aren’t looking for someone who can just show them homes—they’re looking for someone who understands their goals and knows how to guide them through the process without a bunch of obstacles.

Stop focusing on just getting more leads, and start focusing on creating better connections. When you show up with clarity and confidence, the right leads will follow.

You don’t need to chase them—they’ll be the ones coming to you, ready to work.

It’s time to change the game, Bill. Are you in?